Operation China

My friend, the fabulous and brilliant and gorgeous Jimmy Hexter, has written THE DEFINITIVE WORK on doing business in China.



I just placed my order, do the same!

Sample reviews:

It wasn't long ago when 'good' was good enough to win in China. No longer. Today, it's all about world-class execution. Jimmy Hexter and Jonathan Woetzel draw on their intimate knowledge of China to provide specific, real-world advice for all foreign companies operating in China today.

--Rick Wagoner, Chairman and CEO, General Motors Corporation


Few Western companies have truly cracked the code on how to successfully turn a China strategy into a winning China business operation. Operation China nails down the key aspects of running businesses in China has no other book has.

--William Amelio, CEO, Lenovo


If you are a global player, Operation China provides invaluable guidance and insight on translating China opportunities into results. If you're not a global player, but are impacted by companies that are, Operation China is a window into the source of your competitive weakness.

--Robert Holland Jr., Director at YUM! Brands, Inc.


As trade between China and the United States has exploded, the gap has widened between companies taking full advantage of this opportunity and those left behind. Hexter and Woetzel have put their finger on what every executive must focus on to succeed.

--Ambassador Charlene Barshefsky, former US Trade Representative and Senior International Partner, WilmerHale